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Research papers

What market research can learn from Alexa & Siri

As researchers, providing us access to data from new sources like customer data platforms, voice control, and all corners of the internet could be considered the equivalent of sticking a kid in a candy store! But are we leveraging this? This paper...

Catalogue: Asia Pacific 2019
Authors: Young Ham, Jason Dodge, Rebecca Southern
Company: Kantar
May 22, 2019
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Citation

Ham, Dodge and Southern (2019a, May 22). What market research can learn from Alexa & Siri. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-market-research-can-learn-from-alexa-siri